Dr. Sanjay Jain
Associate Professor
Business and Management
Nirma University of Science and Technology
India
Biography
Dr. Jain has more than 15 years of experience in industry and academia. He has done his PhD in Pharmaceutical Marketing from M. L. Sukhadia University, Udaipur. He has received Doctoral-Fellowship from Indian Council of Social Science and Research (ICSSR), New Delhi. His thesis has been awarded as best thesis in Doctoral Confluence at IBS-Gurgaon. Dr. Jain has also done four months Faculty Development Program from IIM-Ahmedabad. His interest areas are marketing management, marketing communications and branding. He has three edited books to his name as well as he published many research papers and case studies in national and international journals. Current Activities : Chairperson MBA (FT)-I
Research Interest
Marketing Communication, Brand Management
Publications
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Consumer Behaviour and Emerging Practices in Marketing
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New Perspectives in Marketing Communications
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Changing Paradigms of Services Marketing
