Dr. Sapna Parashar
Associate Professor
Business and Management
Nirma University of Science and Technology
India
Biography
Dr. Sapna Parashar is Ph.D. from Devi Ahilya University, Indore .She is faculty in the area of Marketing and has been engaged in teaching and research for the last thirteen years and has more than forty five publications in refereed journals. She has also presented papers in International and National conferences and has been Assistant Editor of Prestige Journal of Management and Research for three years. Besides this, she has been involved in conducting training programs for reputed industries like Adani,,Grasim ,BPCL,Inspiron to name a few. She is life member for Indian Society of Training and Development. Her areas of interest include retail marketing, consumer behavior, service marketing human values and business ethics. She has visited China and South Korea in connection with various professional activities. Current Activities : Chairperson BBA -MBA program Teaching ,research and administration related activities
Research Interest
Retail and E-retailing,consumer behaviour and rural marketing
Publications
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Tri Star International Ventures into U.S. Market
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Dream to Become Global Palyer :A Case of Jyothi Woolens
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"No Pain No Gain: A Case of Tasty Ice Cream with teaching notes", European Case Clearing House (ECCH), UK and USA, 2010
