Dr. Sunita Guru
Assistant Professor
Management
Nirma University of Science and Technology
India
Biography
Prof. Sunita Guru has over 5 years of industry and 6 years of experience in academics. She has done her Ph.D. in the area of consumer behavior. She has been teaching Research Methodology, Advanced Business Research and Analytics, Quantitative Techniques, and Data Analysis through SPSS to MBA, PGDBM and FDP students . She has conducted research in digital marketing, organizational behavior, retail marketing and consumer behavior. She has presented papers in referred international and national conference in India. She has published several research papers in reputed international and national journals. Her research interests include consumer behaviour, digital marketing, E-commerce, retail marketing, operation research and statistics
Research Interest
Digital marketing, Consumer Behavior, E-commerce, Retail marketing, Operation research and Statistics
