Prof. Sandip Gokalbhai Trada
Assistant Professor
Business and Management
Nirma University of Science and Technology
India
Biography
Prof. Sandip Trada is an Assistant Professor in marketing area at Institute of Management, Nirma University. He has completed his doctoral study in marketing from Indian Institute of Management, Indore. He also has completed Post Graduate Diploma in Business Management (PGDBM) from Tolani Institute of Management Studies, Adipur (TIMS) and Bachelor of Engineering (Chemical) from Government Engineering College, Gandhinagar - Gujarat University. He has 7 years of experience in industry and academia. He has attended various national and international conferences and presented papers. He has won awards for the 'second best research' paper at IMR Doctoral conference, IIM Bangalore. His papers have been published in national and international journals. His research interests include channel management, multiple channel design, Inter-firm relationships, and business marketing. His current teaching interests are Business to Business Marketing, Managing Global Markets, and Channel Management.
Research Interest
Channel Management, Multiple Channel Design, Business to Business Relationships
Publications
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A Conceptual Framework for Eliciting Dealer's Selling- Efforts Through Dealer-Supplier Identification
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Influence of business strategy on inter-firm coordination efforts: moderating role of environment
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The dual effects of perceived unfairness on opportunism in channel relationship
