Arijit Ghosh
Group Head, Marketing Effectiveness Services
Business Administration
 Novartis..
India
Biography
Sixteen plus years of consulting experience across analytics, finance and technology, enabling strategic decision making based on data analytics and business intelligence. Managed large teams (150 members) of analysts across a variety of workstreams (Data Management, Secondary Research, Data Visualization & Reporting, Prescriptive and Predictive Analytics) for top Pharma clients. In various roles as internal and external consultant, helped senior management of Fortune 500 firms make informed investment choices in technology and finance, implement complex technological solutions and transform business processes. Holds an MBA from The University of Texas at Austin, and a Bachelors degree in Mechanical Engineering from Jadavpur University. Assistant Vice President, Life Sciences Analytics Company Name:GENPACT Dates EmployedJul 2010 – Sep 2015 Employment Duration5 yrs 3 mos LocationBangalore, India Managed large teams servicing analytics needs for Top 10 Pharma clients across Data Management & Visualization, Sales Force Effectiveness, Marketing Effectiveness, Managed Markets and Secondary Research. Helped clients in managing transformational outsourcing journeys in analytics & research.
Research Interest
Global marketing effectiveness service
