Navjot Singh

Biography

Senior Analyst - Forecasting at Novartis Novartis National Institute of Pharmaceutical Education and Research Hyderabad, Telangana, IndiaMy role is to craft the market models for medical devices in excel format across the different geographies of the world- The North America, Latin America, Europe, Asia Pacific and the Middle East. The basic understanding of the market is based on the demand and supply and the purchasing preference of the customers. Such information is collected with the help of questionnaires, discussions and surveys from the key opinion leaders in the market. The data is then analysed and presented in the form of market models with the help of epidemiologically based market model flow or by the use of capital based market model flow.

Research Interest

In Epidemiology based approach, data about the disease prevalence, incidence, treatment rate, diagnosis rate or the installation pattern is collected from various government regulated databases like CDC, GLOBOCAN, WHO or from the articles published in various journals or through primary research with the key opinion leaders. Further, data like the sales trends, pricing strategies, customer demographics, etc is collected from the KOLs on the supply side. After extensive primary and secondary research, the huge amount of data is used to churn out the market size of a