Sebabrata Chatterjee

Biography

Industry Experience: Dr. Chatterjee has rich corporate experience. He was associated with companies like Apple Systems Ltd., Bengal Tools Ltd for 12 years. Before joining to academics he was the area sales manager in Bengal Tools Ltd., Kolkata Academic Experience: He has been in the academic for last 9 years. Area of Interest: Consumer Behaviour and Customer Satisfaction. Research Highlights: His publications include: • “Consumer Buying Behaviour with reference to FMCG(Synthetic Detergent)”; Indian Journal of Marketing; Vol 43; No 5; 2013. • “Rural Marketing in India – A Holistic Review (Reference FMCG)”; Management Review (IPSAR); Vol 10; No 2, 2010. • “Customer Satisfaction – Airlines Sector” – Journal of Commerce & Management Research (ISSN : 2249 – 0442), Vol.4, No.2, June, 2014. • “Factors affecting Patients’ happiness in health care sector” – International Journal Marketing & Financial Management(ISSN : 2349 – 2546), Vol.2, No.5, June, 2014. • “Customer Satisfaction – After Sales Service – Electronic Goods” – International Journal of Exclusive Management Research ( ISSN : 2249 – 8672), Vol.4, No.7, July, 2014. • “Customer Satisfaction – Service Performance – Automobile Sector” – International Journal of Marketing & Financial Management(ISSN : 2349 – 2546), Vol.3, No.10, Oct – Nov, 2015. Awards / Recognition: Dr. Chatterjee is a national scholar and has been awarded scholarship for his studies on continuing basis till the highest level. Educational Credentials: PhD (C.U), MBA (Marketing), B.Ed, B.Sc (Hons) Industry Experience: Dr. Chatterjee has rich corporate experience. He was associated with companies like Apple Systems Ltd., Bengal Tools Ltd for 12 years. Before joining to academics he was the area sales manager in Bengal Tools Ltd., Kolkata Academic Experience: He has been in the academic for last 9 years. Area of Interest: Consumer Behaviour and Customer Satisfaction. Research Highlights: His publications include: • “Consumer Buying Behaviour with reference to FMCG(Synthetic Detergent)”; Indian Journal of Marketing; Vol 43; No 5; 2013. • “Rural Marketing in India – A Holistic Review (Reference FMCG)”; Management Review (IPSAR); Vol 10; No 2, 2010. “Customer Satisfaction – Airlines Sector” - Journal of Commerce & Management • “Customer Satisfaction – Airlines Sector” – Journal of Commerce & Management Research (ISSN : 2249 – 0442), Vol.4, No.2, June, 2014. • “Factors affecting Patients’ happiness in health care sector” – International Journal Marketing & Financial Management(ISSN : 2349 – 2546), Vol.2, No.5, June, 2014. • “Customer Satisfaction – After Sales Service – Electronic Goods” – International Journal of Exclusive Management Research ( ISSN : 2249 – 8672), Vol.4, No.7, July, 2014. • “Customer Satisfaction – Service Performance – Automobile Sector” – International Journal of Marketing & Financial Management(ISSN : 2349 – 2546), Vol.3, No.10, Oct – Nov, 2015. Awards / Recognition: Dr. Chatterjee is a national scholar and has been awarded scholarship for his studies on continuing basis till the highest level.

Research Interest

Consumer Behaviour and Customer Satisfaction.