Brad Jakeman
management
Pepsi Bottling
India
Biography
Brad Jakeman is President of PepsiCo Global Beverage Group. Jakeman leads global category strategy, brand building, design, advertising, marketing, innovation and branded content for PepsiCo’s global portfolio of beverages, which includes ten of PepsiCo’s 22 Billion Dollar brands such as Pepsi, Mountain Dew, Aquafina, Mirinda and 7UP. Passionate for developing category-disruptive innovation ideas and marketing programs that challenge the status quo and build famous, world-class brands, Jakeman has led the global expansion of Mountain Dew and the harmonization of that brand, with the first truly global brand campaign under the “Do The Dew” brand credo. He also oversaw the creation of Pepsi Pulse, the brand’s first global media network anchored in a real-time, Pepsi point of view on “glo-cal” pop culture, and unveiled a new global visual identity system for PepsiCo’s flagship beverage. Under his stewardship, Pepsi unveiled the first-ever global positioning for the brand, enlivened under the “Live for Now” tagline, rolled out the brand’s first truly global, synchronized advertising campaign featuring Beyoncé, and unleashed the biggest global football campaign in the brand’s history.
Research Interest
Brad Jakeman is President of PepsiCo Global Beverage Group. Jakeman leads global category strategy, brand building, design, advertising, marketing, innovation and branded content for PepsiCo’s global portfolio of beverages, which includes ten of PepsiCo’s 22 Billion Dollar brands such as Pepsi, Mountain Dew, Aquafina, Mirinda and 7UP. Passionate for developing category-disruptive innovation ideas and marketing programs that challenge the status quo and build famous, world-class brands, Jakeman has led the global expansion of Mountain Dew and the harmonization of that brand, with the first truly global brand campaign under the “Do The Dew” brand credo. He also oversaw the creation of Pepsi Pulse, the brand’s first global media network anchored in a real-time, Pepsi point of view on “glo-cal” pop culture, and unveiled a new global visual identity system for PepsiCo’s flagship beverage. Under his stewardship, Pepsi unveiled the first-ever global positioning for the brand, enlivened under the “Live for Now” tagline, rolled out the brand’s first truly global, synchronized advertising campaign featuring Beyoncé, and unleashed the biggest global football campaign in the brand’s history.
