Dr. K. Krishnakumar
Assistant Professor
Department of Commerce
Periyar University
India
Biography
Dr.K.Krishnakumar is the Assistant Professor of the Department of Commerce at Periyar University. He pursued his M.Com. in V.H.N.S.N.College University and awarded Ph.D. in Madurai Kamaraj University .His Area of Specialisation : Marketing Management, Accounting, Strategic Management, Entrepreneurship Development. He is Life Member, Indian Academic Researchers’ Association.
Research Interest
Marketing Management, Accounting,
Publications
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“The Impact of Brand Association on Consumer Durablesâ€, International Journal of Marketing and Management Research, Vol.2, Iss.12, pp.73-94 (Dec.2011) E-Journal (ISSN: 2229-6883)
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“An Empirical Study on Factors Influencing E-Banking Services: With Special Reference to ICICI bank in Gobichettipalayam Townâ€, Zenith International Journal of Multidisciplinary Research, Vol.1, Iss.6, pp.131-146 (Oct. 2011) E-Journal (ISSN: 2231-5780)
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“Indian Aviation industry – A SWOT Analysisâ€, International Journal of Marketing and Management Research, Vol.2, Iss.9, pp.39- 50 (Sep.2011) E-Journal (ISSN: 2229-6883)