Kedar

Biography

 Kedar Rajadnye is the President & COO of the Consumer Products business of Piramal Enterprises, one of the fastest growing self-care companies in India and is also responsible for the IT function of the Piramal Group. Kedar joined the Piramal Group in 2004 to head a vast portfolio of domestic pharmaceutical business. Since 2008, he has been responsible for the entire division which is consistently growing at a CAGR of 28%. Over the years in the Indian OTC market, it has moved up from rank 40 in 2007 to rank 7 in 2012. He has played an influential role in building brands such as Lacto Calamine, Saridon, Tetmsosol, Jungle Magic and QuikKool and has also been instrumental in the acquisitions and growth of i-pill and Caladryl. Today, most of the brands in the business are ranked at either No. 1 or No. 2 in their respective categories.

Research Interest

 Kedar Rajadnye is the President & COO of the Consumer Products business of Piramal Enterprises, one of the fastest growing self-care companies in India and is also responsible for the IT function of the Piramal Group. Kedar joined the Piramal Group in 2004 to head a vast portfolio of domestic pharmaceutical business. Since 2008, he has been responsible for the entire division which is consistently growing at a CAGR of 28%. Over the years in the Indian OTC market, it has moved up from rank 40 in 2007 to rank 7 in 2012. He has played an influential role in building brands such as Lacto Calamine, Saridon, Tetmsosol, Jungle Magic and QuikKool and has also been instrumental in the acquisitions and growth of i-pill and Caladryl. Today, most of the brands in the business are ranked at either No. 1 or No. 2 in their respective categories.