Kate Armstrong
Assistant Dean
Business & Management
Regent's University London
India
Biography
Dr Kate Armstrong joined the academic community following a successful career in market research and brand consultancy. She has over two decades of experience as an academic, branding consultant and researcher. She holds a PhD in consumer psychology, which explored the commodification of holistic consumption and the authenticity of feminine value systems in this process, using an interpretive, qualitative, phenomenological framework. She is the Chair and Founder of the Fashion Marketing and Consumption SIG for the Academy of Marketing (circa. 2015) and a fellow of the Higher Education Academy.
Research Interest
Her research discipline is multi-disciplinary but is centred on four focused domains and the intersections between them: 1) consumer psychology; 2) fashion; 3) creative and cultural industries; and 4) education + pedagogy.
Publications
-
Armstrong, K., Rutter, C., and Blasquez, M. (2016) “The Epiphanic Sustainable Fast Fashion Epochâ€. In: Henninger, C., Alevizou, P., Goworek, H., and Ryding, D. (eds). Sustainability in Fashion A Cradle to Up cycle Approach.
-
Armstrong, K. and Battershill, A. (2017). I heart music: musical brand love. Emotional Branding (in publication). Kataria, A. (ed). Driving Customer Appeal through the Use of Emotional Branding.
-
"Solomon, M. and Armstrong, K. (2018, forthcoming), Fashion: Consumers, Communications, Co-Creation, Channels (working title). London, SAGE LTD. Armstrong, K. (2017)."
