Nalini. R
Associate Professor
Management
SASTRA University
India
Biography
"Dr. NALINI. R is currently working as a Associate Professor in the Department of Management, SASTRA University , India. His research interests includes Marketing Management Accounting. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. NALINI. R is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Marketing Management Accounting. " "Dr. NALINI. R is currently working as a Associate Professor in the Department of Management, SASTRA University , India. His research interests includes Marketing Management Accounting. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. NALINI. R is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Marketing Management Accounting. "
Research Interest
"Retail Marketing Experiential Retailing Marketing Communication Brand Management Consumer Behaviour Strategic Marketing Management Marketing Research Sales Management"
