Shreenivasan .k.a
Associate Professor
Management
SASTRA University
India
Biography
Dr. SHREENIVASAN .K.A is currently working as a Associate Professor in the Department of Management, SASTRA University , India. His research interests includes Accounting, Finance, Entrepreneurship Development, Insurance & Project Finance. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. SHREENIVASAN .K.A is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Accounting, Finance, Entrepreneurship Development, Insurance & Project Finance. Dr. SHREENIVASAN .K.A is currently working as a Associate Professor in the Department of Management, SASTRA University , India. His research interests includes Accounting, Finance, Entrepreneurship Development, Insurance & Project Finance. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. SHREENIVASAN .K.A is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Accounting, Finance, Entrepreneurship Development, Insurance & Project Finance.
Research Interest
"Retail Marketing Experiential Retailing Marketing Communication Brand Management Consumer Behaviour Strategic Marketing Management Marketing Research Sales Management"
