Gaurav Gupta
Lecturer
Business Management
Sharda University
India
Biography
A dynamic professional with over 2 years of rich & extensive experience in Strategic Planning, Administration, Teaching & Curriculum Designing with proficiency in supervising operational planning, development and directing day-to-day administrative activities of a technical institution. Deft at mentoring students with special needs and learning disabilities by using interactive discussions, motivation and ‘hands-on’ approaches to help they learn the subjects.
Research Interest
Cultural Branding, Marketing Management
Publications
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“Dimensions affecting consumer behavior for athletic wear foreign brands in India†Gaurav Gupta,Meenakshi Malhotra and Mridul Dharwal, International Journal of Applied services Marketing Perspectives, Oct-Dec (2013); ISSN :2279-0977 (Print); ISSN : 2279-0985
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“Mythology and Business: A Study of Big Bazaar†Dr. Vikas Singla and Gaurav Gupta, edited book of 2nd National Conference on Retailing in India: Opportunities and Challenges. 3-6 (2012); ISBN : 978-93-82062-07-3
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“A concept analysis of Modern and Conventional Branding models†Gaurav Gupta, edited book of 3rd National Conference on Trends and Issues in Product and Brand Management. (2013). ISBN: 978-93-5104-993-7
