Priti Verma
Assistant Professor
Marketing
Sharda University
India
Biography
Dr. Priti Verma is an M. A., Ph.D. – English Literature, from Kanpur University and MBA(Marketing) from Symbiosis. She has successfully completed various certificate courses from foreign universities: Pennsylvania, Wharton, Amsterdam, Irvin and the University of Oregon. She has over 17 years of teaching and research experience. She has two published books and various published research papers and case studies to her credit and has participated in several national and International conferences and has won awards there. Her area of specialization is Applied Business Communication.
Research Interest
Business Communication : Integrated Marketing Communication leadership communication, team communication, Organizational communication ,communication gap & effective communication
Publications
-
“Relationship between Organisational Communication Flow and Communication Climateâ€. Dr Priti Verma. International Journal of Pharmaceutical Sciences and Business Management.Vol.1. Issue. 1. September- 2013, pg. 63-71 ISSN: 2310-6913indexed. Impact Factor: 0.498,
-
“Maruti Violence : What Went Wrong ? A case Study†, Case Studies in Management, Ed Mr Nitin Nayak, Bharti Publications, Delhi, 2014 .ISBN No. ISBN No. 978-93-81212-67-7
-
“Corporate Social Responsibility and Profitability: A Positive Approachâ€. Dr. Priti Verma. International Research Journal of Business Management. IRJBM. 2013.ISSN : 2322 – 083X, Indexed .Impact Factor : 1.26
