Shashank Mehra
Assistant Professor
Marketing and Retail
Sharda University
India
Biography
Shashank Mehra, a Prolific Speaker, Educationist and Researcher in the area of Marketing and Retail. His total experience of 14+ Years in Academics, Training and Research with prominent Business School in Delhi NCR. He has been part of Selection Committee of Students at Delhi School of Economics, Amity Business School along with that he had been visiting faculty at IMT-Ghaziabad, Amity University, National Institute of Agricultural Marketing-Jaipur, Army Institute-Greater Noida. He is instrumental in the establishment of Centre for entrepreneurship and Centre for Retail in Amity Business School and FDDI (Ministry of Commerce and GOI Institute). He has Overall conducted more than 500 hrs of Corporate Training. He is avid Researcher, Trainer and Academician who has handled more than 15 instruments / tools in Marketing and Human Resource Area under different domains, with clients as diverse as FICCI-FLO, Heera Group, Sharda Energy and Mineral Limited, KVIC, Central Bank of India, Micro Small Medium Enterprises, and Government of India.
Research Interest
Retail, Marketing, Analytics, Online Marketing
Publications
-
Mehra Shashank, Shyam Hari Shankar(2013), “Customer response criteria towards Store Atmospherics: a study of organized retail outlets in National capital Region in Indiaâ€. Winner in Marketing conference at ITS-Ghaziabad. Date
-
Mehra Shashank, Shakeel Moonis(2014), “Comparative Study Of Unorganised and Organised Retail: The Case Of Indian Grocery Market at NCR†International Journal of Research In Commerce, Economics and Management. Volume No. 4 (2014), Issue No. 10 (October), pp78-84.
-
Mehra Shashank and others ‘Blue Ocean Strategy: Panacea for the Indian IT Industry’ and won Rs. 2,000 as third prize at National Conference on ‘India 2020: Readiness for Cutting-edge Marketing’ on 1st and 2nd November 2014 at ITS, Mohan Nagar, Ghaziabad.
