B.balaji Srinivasan
Associate Professor
Management Studies
Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya
India
Biography
B.Balaji Srinivasan Associate Professor B.E., MBA, (Ph.D)
Research Interest
Production and Operations Management, Project Management, Technology Management, Business Statistics and Mathematics
Publications
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effective role of CRM in Indian Retail Market – published in Marketing Master Mind
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a study on technology managers in Indiaâ€published In International Journal,IJMS-SIMS(December 2005)
