Dr.v.ramanathan
HOD ,Associate Professor
Management Studies
Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya
India
Biography
Dr.V.Ramanathan HOD ,Associate Professor MBA.,Ph.D., (UGC-NET)
Research Interest
Retail Management, Consumer Behaviour, Advertising Management and Product & Brand Management Research Methodology in Business Decisions
Publications
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The Role of Digital Library in Knowledge Sharing System
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Innovation in Marketing-Secret Commercial Beckon For Success
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The Impact of Globalisation and the emergence of Innovative Marketing in India
