Dr. Jaskaran Singh Dhillon
Associate Professor
Marketing
Sri Guru Granth Sahib World University
India
Biography
Dr. Jaskaran Singh Dhillon has over 25 years of exp erience in industry (7 years)and teaching (18 years). He had taught Post Graduate classes of Mast er of Business Administration (M.B.A.), M.Com, MCA for almost Ten years. He has served as D irector-Principal in several AICTE approved Institutions.His major areas of Interest a re Marketing Management, Advertising and Sales Management, Logistics Management, Product and Brand Management, Services Marketing, Customer Relationship Management, Consum er Behavior, Organizational Behavior, Strategic Management, Principal and Practices of Ma nagement. He has published many Research Papers in National and International Journ als of repute and has attended more than 20 conferences/symposium/seminars/workshops etc at Nat ional and International level. He has five research books to his credit besides contributing c hapters in various books.
Research Interest
Marketing
