Dr. Lalit Singla
Assistant Professor
Marketing
Sri Guru Granth Sahib World University
India
Biography
Dr. Singla has more than eleven years of industry a nd Teaching Experience. Before Serving to SGGSWU, FGS he has worked as Lecturer in the Premie r Institutes under Punjab Technical University. He also served as Assistant Professor a nd Head of the Department in RIMT-Institute of Management and Computer Technology, Mandi Gobind garh. He has more than twenty five Published Papers in International/National repute t o his credit. He has authored/co-authored eight books. He has attended/participated and presented m ore than thirty five research papers in National/International level Conferences/Seminars/W orkshops/Faculty Development Programmes/Short Term Programmes etc. He organized various National/International level Conferences/Seminars etc. He is also working as “Ex ecutive Member” of Punjab Commerce and Management Association, Ludhiana (Regd.). He is als o working as Editor-in-Chief of peer reviewed online International Journal of Emerging I ssues in Management and Technology (IJEIMT). Dr. Singla is currently guiding five Ph.D . candidates in the areas ranging from Marketing Management to Organization Behaviour. Dr. Singla teaches Graduate as well as Post Graduate Classes of Business Administration and han dles Subjects in the Area of Marketing Management, Research, Accounting and General Manage ment/Organization Behaviour. He is an active member of University Research activities, Me mber of the Board of Studies, Member of academic Counsel, Part of Examination System.
Research Interest
Marketing