Ms. Vibha Paul Rishi

Biography

Ms. Vibha Paul Rishi is an accomplished marketing evangelist with international experience in spearheading global marketing campaigns for high-visibility consumer products. Prior to this, she was Executive Director – Brand and Human Capital, Max India Limited. Ms. Rishi’s core competency includes Product Rebranding, New Product Development and Launch , Alignment of Global Marketing Teams Startups, Entering New International Markets, Best Practices, Organizational Structure and Strategic Planning. Her experience includes launching major beverage brand into new market and growing revenue from zero to $750 million, while completely revolutionizing niche market throughout entire country. Ms. Rishi has been on board of various companies which include Future Consumer Enterprises Ltd, Entertainment Network (India) Ltd., Asian Paints Ltd., Escorts ltd., Tata Chemicals Limited, The Indian Hotels Company Limited, PNB Metlife India Insurance Company Limited. She has been associated with Future Group, Pratham (Indian NGO) London, PepsiCo Inc and its group companies. She joined the Tata Administrative Service in 1982 and between 1983-88 was part of the core start up team of Titan Watches. Ms. Rishi holds an honors degree in Economics from Lady Sri Ram College, Delhi University and a management degree from Faculty of Management Studies, Delhi University with specialisation in Marketing.

Research Interest

Accounting Economics Banking commerce