Ms. Shilpi Saxena
Assistant Professor
Business Studies
THE IIS UNIVERSITY
India
Biography
Assistant Professor, Department Of Business Studies, The IIS University
Research Interest
1. Marketing Management 2. Human Resource Management
Publications
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"Big Billion Day : Winning or Losing strrategy ?" published in Vol 7 , Issue 7 of Pacific Business Review International in January 2015 .
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An Overview of marketing at the bottom of pyramid in India" published in Vol 3 ,Issue 10(2) of "International Journal of Multidisciplinary Educational Research" in October 2014.
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" Recruitment, Retention & E- Commerce Industry" published in Vol 4, Issue 12 (5) of International Journal of Multidisciplinary Educational Research in December 2015.
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"Buying Frequency & Influencing Variables : An Empirical Study" published in May 2017 , Vol 7, issue 5 of Indian Journal of Applied Research.
