Dr. Anita Sukhwal

Biography

Prof. Anita Sukhwal, is the Head of Mangement Studies, Pacific Institute of Technology, Udaipur. Before Joining Pacific Group Dr. Sukhwal was Heading the ICFAI institute, Udaipur as the Vice-Principal . She got the Doctoral degree in Marketing - Business Strategy from Faculty of Management Studies, Udaipur. She is a Consultant to Renowned Marketing Research Company , Ogilvy and Mather- Mumbai. Dr. Anita was awarded the Duke of Edenburg award for N.C.C from British Council, England and Maharana Foundation Award for Best Contribution in N.C.C by Menaka Gandhi (1997) Dr. Sukhwal has more than 15 Years of Academic, Administrative Experience. Her Professional Experience includes Trainings and MDPs in Corporates. With a Degree of MBA Name : Dr. Anita Sukhwal Designation : Associate Professor Area of Interest: Marketing, Business Laws, Consumer Behavior and Advertising Management Email : shivparadise@gmail.com 2 (Marketing) and M.Com (Business Administration) to her credit, She is a Master in RDBMS and Oracle. She has written more than 9 Research Papers in ISSN numbered Journals and has presented Papers in more than 17 International and National Conferences which include papers presented in Oxford University, London and IIM Ahmedabad. Dr. Sukhwal is a Editor of 2 books on Rural Marketing which has been published by Bookwell publishers and accepted in reference by IIM Ahmedabad

Research Interest

Marketing, Business Laws, Business Strategy, General Management, HRM, Advertising Management, Consumer Behavior, Rural Marketing