Dr. Pradeep Sharma
Associate Professor
Department of Business Administration
University of Rajasthan
India
Biography
"Dr. Pradeep Sharma has received his Ph.D in University of Rajasthan, Jaipur. On topic Marketing of Salt in India. During the period of 1992. Currently, he is working as Associate Professor in the Department of Business Administration. University of Rajasthan, Jaipur. His area of specialization is Marketing. He is a Life Member of All India Commerce Association, Indian Accounting Association and Research Development Association, Jaipur. "
Research Interest
Marketing
Publications
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Sharma P, Yadav Y. Motivational Factors Promoting Tourism in Jaipur City. Journal of Business and Management. 2013 Dec;8(2):37-45.
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Sharma P. Role and Importance of E-Crm in Customer Satisfaction in LIC. Economic Administration Review. 2013 30(1):164-173.
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Sharma P. Cost Leadership Strategies. Professional Panorama International Journal of Applied Management Technology. 2014 Jun;1(1):193-199.
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Sharma P. Diversity Management. INSPIRA Journal of Modern Management & Entrepreneurship. 2015 Apr;5(2):77-85.
