Navin Mathur
Professor
Department of Business Administration
University of Rajasthan
India
Biography
"Prof. Navin Mathur has received his PhD. in Business Administration - University of Rajasthan, Jaipur. Currently, he is working as Professor in the Department of Business Administration in University of Rajasthan, Jaipur. His area of specialization is Marketing, Advertising, Human Resources, Management. He have authored Advertising and Consumer Reaction in India, 1986. Press Advertising, 1989. Life and Works of Management Thinkers, 1990. Mighty Management Minds of India, 2001. Management Gurus, 2013 books. He was Awarded National Merit Scholarship from Govt. of India. He was a Editorial Board Member of Asian Journal of Business Management (Maxwell Science). Executive Councilor, International Journal of Commerce and Business Management, Muzaffurnagar, U.P. Member, Editorial Board, Journal of Management and Social Science, Karachi Member, Editorial Board, Srusti Management Review, Bhubaneswar. Member, Advisory Board, Prabhangyan, JIMS, Jaipur. Member, Editorial Advisory Board, Bauddhik- The Journal of Management, Indore. Member, IQRA, International Management Journal, New Delhi. Member, Advisory Committee, DRIEMS Business Review, Cuttack. Managing Editor, Journal of Business Management Associate Editor, Journal of Global Business Vision, Lucknow. "
Research Interest
Marketing, Advertising, Human Resources, Management
Publications
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Mathur N. Role of Advertising Standards Council of India. Economic Administration Review. 2001 1(1).
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Mathur N. The Ban on Tobacco Advertising : An Appraisal. Journal of Business & Management. 2001 1(1).
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Mathur N. Concept of Value-based Marketing: Need for Blending the Occidental and the Oriental Approaches. Journal of Management & Social Sciences. 2007 3(2).
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Mathur N. Ethics In Services Marketing. Arth Anveshan. 2007 12(1).
