Prof. Plavini Punyatoya
Assistant Professor
Marketing
Xavier University Bhubaneswar
India
Biography
B.Tech ;M.Tech (IIT Delhi ); FPM (IIM Indore ) Dr. Plavini is a faculty in the Marketing Area. Her research domain comprises new product branding, green marketing, advertising, and digital marketing.
Research Interest
New product branding strategies, Global branding, Green marketing, Sustainable consumption behaviour, Online shopping, Internet advertising
