Hiroyuki Yanagi

Biography

 Our corporate mission of being a “Kando* Creating Company” is an expression of our desire to offer our customers around the world products and services that bring joy and unexpected exhilaration of the kind that enriches their lives with new fulfillment. To realize this mission, I want us to continue to be an excellent engineering, manufacturing and marketing enterprise with a prominent presence in the global market. Product creation is a process that begins from the customers. I believe our task as a manufacturer is to maximize and optimize the value we provide our customers, in terms of product appeal, reliability and cost-performance. What’s more, we must always do it in ways that exceed customer expectations. That’s why we always listen to the voices of the customers in each market and build and supply products that fit the realities of specific markets, because we know that each product has to be authentic and we have to offer it at a price that represents real value for the customers in their market. As Yamaha Motor looks ahead long-term toward the year 2020, our business in the emerging markets will be our primary growth driver. At the same time, we will continue to take on new challenges in the three areas of “creating enjoyment in personal mobility,” “socially and environmentally creative technology” and “helping create more fulfilling lifestyles.” Through these and all of our corporate activities, we will continue to strive for excellence in engineering, manufacturing and marketing and to be a company with a prominent presence in the global market. We want to be a corporate group that people always look to for the next advances and innovations, and we hope that you will continue to look to Yamaha Motor with expectations for the next Kando.  

Research Interest

Automobile  Engineering