Columbia Asia is an international private healthcare company incorporated in Malaysia in 1996. Its first medical facility, the Columbia Asia Extended Care Hospital-Shah Alam was launched in Malaysia in 1998. Now, the company has 30 healthcare facilities (hospitals, clinics and extended care facilities) in four countries namely Malaysia, India, Vietnam and Indonesia. Leading the way in private healthcare trends, Columbia Asia offers optimum and affordable medical services through its community hospitals and clinics. With modern amenities and highly trained doctors and nurses, these hospitals are located in residential areas, making quality private healthcare more accessible and efficient for patients. New medical technologies decrease the level of invasive treatments, reducing the length of hospital stays. Moreover, rate structures are transparent and comparatively lower than the standard model for private healthcare. Each Columbia Asia medical facility also houses no more than 100 beds per hospital. The hospitals may be smaller in comparison to other private hospitals but the concept behind its simplicity leads the way towards healthcare trends in the future – efficient, accessible and cost-effective. As such, its objective is to provide communities with effective healthcare at excellent value, and to be the preferred choice for families and businesses.