Mr. Bernd Ziegler
Managing Director
Biopharmaceuticals
BCG
Ireland
Biography
Bernd Ziegler leads The Boston Consulting Group’s Health Care practice in Central Europe, Middle East, and Africa. He also leads the firm’s construction and real estate topics in Germany and is a member of BCG’s Marketing & Sales practice. Since joining BCG in 1999, Bernd has worked extensively with clients in the pharmaceutical industry, with a strong focus on issues related to corporate strategy. He also has particular experience in marketing and sales, research and development, channel strategy, and commercial efficiency in biopharma. In the course of his career, Bernd has developed strategic plans, growth strategies, and market-entry strategies for a number of biopharma companies. He has deep experience in postmerger integrations in a variety of sectors. Before joining BCG, Bernd was involved in scientific work at the Max Planck Institute for Medical Research in Heidelberg.
Research Interest
REAS OF EXPERTISE Biopharma Innovation Multichannel marketing and sales Growth strategy Sales force effectiveness Key account management Go-to-market advantage
