Christian Martin
Lecturer
School of Business
National University of Maynooth
Ireland
Biography
Christian Martin lectures across different modules in Marketing. His teaching interests are consumer behavior, research methods, branding, and international aspects of marketing. Christian's research interests are in the areas of human values and identities with a specific focus on human-nature interaction, sustainable and materialistic consumption, consumer well-being, and the measurement of psychological constructs. His research draws on and combines insights from marketing, as well as social and environmental psychology. In his research, Christian frequently uses experimental as well as survey research designs. Christian has completed a bank apprenticeship and worked in the banking sector in Germany before pursuing an academic career.
Research Interest
Human values and identities with a specific focus on human-nature interaction, sustainable and materialistic consumption, consumer well-being, and the measurement of psychological constructs.
Publications
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2016 'The extended Inclusion of Nature in Self scale' Christian Martin, Sandor Czellar (2016) 'The extended Inclusion of Nature in Self scale'. Journal of Environmental Psychology, 47 :181-194
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2017 'Where do biospheric values come from? A connectedness to nature perspective' Christian Martin, Sandor Czellar (2017) 'Where do biospheric values come from? A connectedness to nature perspective'. Journal of Environmental Psychology, 52 :56-68
