Gillian Moran
Lecturer
School of Business
National University of Maynooth
Ireland
Biography
Gillian is a Lecturer in Marketing in the School of Business, Maynooth University. Her teaching interests are in the areas of marketing communications, digital marketing, and branding. Gillian's research interests include brand communications, online word of mouth (eWOM), digital marketing and social media engagement. Her research has been published in the Journal of Advertising Research, Journal of Marketing Communications, and presented at national and international conferences.
Research Interest
1. Customer-brand engagement in the social media environment 2. Content marketing strategy development 3. Virality triggers and e-word of mouth.
Publications
-
2016 Interactive content features on Facebook: Does user engagement need a little nudge? Moran G. (2016) Interactive content features on Facebook: Does user engagement need a little nudge? European Academy of Marketing Conference (EMAC) BI Norwegian Business School, Oslo, Norway,
-
2014 'Consumer Moments of Truth In the Digital Context How Search and E-Word of Mouth Can Fuel Consumer Decision Making' Moran, G;Muzellec, L;Nolan, E (2014) 'Consumer Moments of Truth In the Digital Context How Search and E-Word of Mouth Can Fuel Consumer Decision Making'. Journal of Advertising Research, 54 :200-204
-
2017 'eWOM credibility on social networking sites: A framework' Moran, G. and Muzellec, L. (2017) 'eWOM credibility on social networking sites: A framework'. Journal of Marketing Communications, 23 (2):149-161
