Joseph Coughlan
Professor
School of Business
National University of Maynooth
Ireland
Biography
Joseph is the Professor of Marketing at Maynooth University. His previous academic appointment was as Head of School at Dublin Institute of Technology and he has held visiting appointments at University of Massachusetts Dartmouth and at the Financial University of the Government of the Russian Federation in Moscow. He received his PhD in Operational Research and Marketing from Warwick Business School. He also holds BComm (Accounting) and a Masters in Management Science from UCD and has been placed nationally and internationally in the final examinations of the Association of Chartered Certified Accountants (ACCA). He was also awarded an Honorary Professor award from the Dublin Institute of Technology. Joseph's core research area is in how organisations build and sustain mutually beneficial relationships and his work on this and other marketing related topics has been published in international peer reviewed journals. Follow Joseph on Twitter: @josephcoughlan
Research Interest
Relationship Marketing, Services Marketing, Customer satisfaction, Services environments, Online Retail.
Publications
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2013 'Technology readiness in a B2B online retail context: An examination of antecedents and outcomes' Vize R. Coughlan, J. Kennedy, A. Ellis-Chadwick F. (2013) 'Technology readiness in a B2B online retail context: An examination of antecedents and outcomes'. INDUSTRIAL MARKETING MANAGEMENT, 42 :909-918
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2016 'Investigating the effects of shyness and sociability on customer impulse buying tendencies: the moderating effect of age and gender' Dhaundiyal, M; Coughlan, J. (2016) 'Investigating the effects of shyness and sociability on customer impulse buying tendencies: the moderating effect of age and gender'. International Journal of Retail and Distribution Management, 44 (9):923-939
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2014 'The effects of the global financial crisis on the Shanghai stock market' Kong, S. Morales, L. Coughlan, J. (2014) 'The effects of the global financial crisis on the Shanghai stock market' In: The Globalization of Chinese Business. Implications for multinational investors. Oxford: Chandos Publishing.
