Eugene Willemsen
Executive Vice President
Business & Management
PepsiCo
Ireland
Biography
Eugene joined PepsiCo in 1995 and was recently appointed Executive Vice President of Global Categories & Franchise Management. Prior to this role, Eugene served as Global President and General Manager for the PepsiCo Lipton JV. In this role Eugene had global responsibility for this joint venture with Unilever which operates in roughly 120 countries worldwide. Prior to that, Eugene was President for PepsiCo’s South East European business (both foods & beverages) in 17 countries, including Turkey. Prior to this, Eugene held the position of SVP Commercial for PepsiCo Europe, heading up the Marketing & Sales function across Europe for all lines of business. Before that, he served as GM for PepsiCo’s Northern European Business Unit and was a member of PepsiCo Europe’s executive Committee from 2005 to 2013. Eugene has been a board member of the Dutch Grocery Manufacturers Association since 2000 and served as its Chairman from 2005-2006. Eugene holds a BBA from Nijenrode University in the Netherlands, a MSc in Economics from the "VU University" in Amsterdam and an Executive MBA from INSEAD.
Research Interest
Business & Management
