Rob De Groot
Area EVP, ENA
Rob joined RB in 1988. After international roles in marketing and sales he became General Manager The Netherlands, then SVP, Regional Director Eastern Europe and was appointed Global Category Officer, surface and dish before being appointed EVP North America & Australia. Rob is now responsible for North America, Europe, Russia, CIS and ANZ and is headquartered in Amsterdam. As part of RB's new strategy for continued outperformance, in January 2012 Rob became EVP of the newly created ENA area.