Sharon Ponsonby-mccabe
Lecturer
Marketing Communications
Ulster University
Ireland
Biography
Sharon entered academia in 1998, with the aim of transforming how business/marketing education is envisioned, experienced and enacted, by making much-needed, professionally-relevant advancements in knowledge and understanding of what value is, how it is created, and how it can be sustained over time. She challenges and changes interpretations of foundational business/marketing ideologies through applying and disseminating the fruits of her multi-disciplinary and multi-agency research and scholarship into value, its creation and sustainability, in all aspects of her professional practice.
Research Interest
Marketing Communications
