Brendan Richardson
Lecturer
Management and Marketing
University College Cork
Ireland
Biography
Lecturer in Consumer Behaviour, Consumer Culture, and Marketing. Previously employed in marketing and training in the communications and tourism industries, I returned to academia in 2000, taking a PhD from DCU. Since then, I have developed an expertise in ethnography and the use of tribal marketing in a variety of different contexts, and I now focus my research on the areas of sustainability, ethical consumption, and activism. I retain an active interest in consumer culture generally and I take an interpretivist perspective in both my research and my teaching. I am author of published by Palgrave in 2013, and I occasionally blog about marketing, politics, and ethics-related issues at ethicsprojects.wordpress.com.
Research Interest
Actively involved in researching issues related to ethical consumption, with a particular focus on questions and problems in the areas of sustainability and citizen-consumer activism. Also interested in the role of the citizen-consumer in political marketing. Interested in all collective forms of consumer behaviour, including such diverse forms as tribes, social movements, brand communities and subcultures of consumption, and in the relationships between consumption, marketing, and society.
Publications
-
Richardson, B., Turley, D (2008) It's Far More Important Than That: Football Fandom and Cultural Capital. : European Advances in Consumer Research
-
Baron, S., Richardson, B., Earles, D., Khogeer, Y (2011) Marketing Academics and Practitioners: Towards Togetherness. : Journal of Customer Behaviour
-
O'Sullivan, S., Richardson, B., Collins, A (2011) How Brand Communities Emerge: The Beamish Conversion Experience. : Journal of Marketing Management
