Stephen O Sullivan
Lecturer
Management and Marketing
University College Cork
Ireland
Biography
STEPHEN O'SULLIVAN is working in University college cork.
Research Interest
Stephen R. O’Sullivan is lecturer in marketing and consumer culture at Cork University Business School, UCC, Ireland. His research is primarily situated in the consumer culture theory dimensions of marketplace cultures and consumer identity projects. Current research involves an investigation of contemporary play, particularly that which is harmful in nature. Additional areas of research interest include: fandom, consumer movements, brand strategy, market mavenism, edgework, and ethnographic
Publications
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O’Sullivan, Stephen R., and Richardson, Brendan (2013) Hens in the cock house: Towards an understanding of female identity renegotiation in a male-dominated marketplace culture. : European Advances In Consumer Research
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Stephen R. O'Sullivan (2015) The Market Maven Crowd: Collaborative Risk-Aversion and Enhanced Consumption Context Control in an Illicit Market. PSYCHOLOGY & MARKETING. : Psychology & Marketing
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Stephen R. O'Sullivan (2016) The branded carnival: The dark magic of consumer excitement. : Journal of Marketing Management
