John Mccarthy
Lecturer
Management & Marketing
University of Limerick
Ireland
Biography
ohn spent 7 years in industry and has designed, managed and led strategic planning and change initiatives, both local and international, working as a technical manager for German and American Multinationals, where he gained long-term experience of change and stakeholder management. He also worked on competitor analyses, scenario planning and strategy implementation.
Research Interest
management modules, Management & Marketing
