Maurice Patterson
Lecturer
Management & Marketing
University of Limerick
Ireland
Biography
Maurice Patterson is a consumer researcher with a particular focus on embodiment, though he has also contributed work within the fields of branding and advertising. He has co-written two textbooks in the field of direct and relationship marketing, and has over 30 peer-reviewed publications. These publications have appeared in journals such as Consumption, Markets & Culture, the European Journal of Marketing, the Journal of Marketing Management, and Marketing Theory. He is on the editorial board of the Journal of Consumer Behaviour
Research Interest
Management & Marketing
