Ethel Claffey

Biography

Dr. Ethel Claffey is a lecturer in marketing in the Department of Management and Organisation at Waterford Institute of Technology. She lectures at undergraduate and postgraduate level, and also supervises a number of post-graduate students. She has acted as an external examiner for MBS students. Her PhD was awarded by Trinity College Dublin. Her research interests include consumer engagement, contempory consumer behaviour, virtual communities, technology acceptance and digital marketing. Her work has been published in a variety of conference proceedings and refereed journal articles such as Psychology & Marketing and the Journal of Consumer Behaviour. She has won a number of best paper commendations and awards at multiple conferences.

Research Interest

Consumer engagement, contempory consumer behaviour, virtual communities, technology acceptance and digital marketing.