Sinead O Keeffe
Lecturer
Business
Waterford Institute of Technology
Ireland
Biography
SINEAD O KEEFFE was a lecturer in the Department of Management & Organisation in the School of Business, lecturing in Marketing. she was the course leader for the Higher Certificate in Business Studies programme and the Certificate in eMarketing & Promotion programme. Her research interests lie in the area of Sports Sponsorship.She obtained a Bachelor of Arts (Hons) in Applied Languages from WIT and a Masters in Business in Internationalisation also from WIT. She was currently completeing a PhD with Loughborough University .
Research Interest
Her current research focuses on image transfer effects in sponsorship in Formula 1. She was currently undertaking a PhD in the area under the supervision of Dr Peter Dickenson and Dr Do Young Pyun at Loughborough University.
