Enav Fridmann
Doctor
Business Administration
Bar Ilan University
Israel
Biography
Dr. Enav Fridmann is affiliated to the Department of Business Administration, Bar Ilan University. Dr. Enav Fridmann is currently providing services as Doctor. Dr. Enav Fridmann has published numerous publications in various national and international peer-reviewed journals and presented scientific papers across the world. Because of the active association with different societies and academies as well as the contributions, Dr. Enav Fridmann is been recognized by the subject experts around the world. Dr. Enav Fridmann contributions are appreciated by various reputed awards. Dr. Enav Fridmann clinical and scientific research interests include Consumer Behavior, Brand Preferences and Choice, Social Marketing- Health Related Social Behavior.
Research Interest
Consumer Behavior, Brand Preferences and Choice, Social Marketing- Health Related Social Behavior
Publications
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Friedmann¹ E, Lowengart O. The Effect of Gender Differences on the Choice of Banking Services. Journal of Service Science and Management. 2016;9:361-77.
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Segal-Engelchin D, Friedmann E, Cwikel JG. The contribution of parental smoking history and socio-demographic factors to the smoking behavior of Israeli women. Psychology, health & medicine. 2014 Nov 2;19(6):625-34.
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Friedmann E, Lowengart O. Gender Differences in the Effects of a Product's Utilities and Identity Consumption on Purchase Intentions. Journal of Business and Management. 2013 May 1;19(2):5.
