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Social & Political Sciences

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Ayala Arad

Department of Management
Tel Aviv University


I am a senior lecturer at the Coller School of Management. I received my PhD in Economics in 2011 at Tel Aviv University and was a postdoctoral fellow at the University of California, Berkeley in 2011-2013. My research interest concerns bounded rationality in individual decision-making processes and strategic interactions. This involves experimental studies of the psychological aspects of decision making with the goal of identifying systematic deviations from the classic choice models and using the findings to inspire novel models of behavior.

Research Interest

Psychology and Economics, Experimental Economics, Microeconomic Theory.

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