Sagol School of Neuroscience
Tel Aviv University
He/She is currently working as a Professor in the Sagol School of Neuroscience, Tel Aviv University , Israel. He/she is serving as an editorial member and reviewer of several international reputed journals. He/She is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Science and Technology.
Understanding consumer decision-making and the representation of value in the brain. Exploring the effects of context and internal state on decision-making and on neural representations of value. Trying to predict consumer preferences using neural and physiological measurements above and beyond the accuracy of behavioral measurements.