Irit Nitzan

Biography

He/She is currently working as a Professor in the Coller School of Management. He/she is serving as an editorial member and reviewer of several international reputed journals. He/She is the member of many international affiliations. He/She has successfully completed his Administrative responsibilities. He/she has authored of many research articles/books.  He/She is currently working as a Professor in the Coller School of Management. He/she is serving as an editorial member and reviewer of several international reputed journals. He/She is the member of many international affiliations. He/She has successfully completed his Administrative responsibilities. He/she has authored of many research articles/books. 

Research Interest

My research focuses on issues related to the long-term relationships between firms and their customers (CRM). Specifically, I am interested in exploring the dynamics and eventually the termination of such relationships (i.e., defection decisions). I explore the role of social systems and purchase-related variables (e.g., multiple payments) as antecedents of defection, and identify the conditions under which defection is most likely to occur.