Peter Zubcsek
Professor
Department of Management
Tel Aviv University
Israel
Biography
Peter Pal Zubcsek (Ph.D., INSEAD) is Assistant Professor of Marketing at the Coller School of Management, Tel Aviv University. He primarily studies the role of social network structure in consumer interactions, with applications to customer relationship management, new product diffusion and community sociology. His further research interests include mobile advertising and competitive strategy. His work has appeared in the Journal of Marketing Research, Journal of Personality and Social Psychology, Quantitative Marketing and Economics, Journal of Interactive Marketing, and Social Networks.
Research Interest
Marketing
