Coller School of Management
Tel Aviv University
He/She is currently working as a Professor in the Coller School of Management. He/she is serving as an editorial member and reviewer of several international reputed journals. He/She is the member of many international affiliations. He/She has successfully completed his Administrative responsibilities. He/she has authored of many research articles/books.
Implementation of new modeling approaches to the study of marketing phenomena. Research interests include consumer choice and in particular the analysis of choice processes within new markets, and the study of marketing issues in the context of life sciences.