Arbore Alessandro
Professor
Department of Marketing
Bocconi University
Italy
Biography
Dr. ARBORE ALESSANDRO is affiliated to Department of Marketing, Bocconi University, where Dr. ARBORE ALESSANDRO is currently working as Professor. Dr. ARBORE ALESSANDRO has authored and co-authored several national and international publications and also working as a reviewer for reputed professional journals. Dr. ARBORE ALESSANDRO is having an active association with different societies and academies around the world. Dr. ARBORE ALESSANDRO made his mark in the scientific community with the contributions and widely recognition from honourable subject experts around the world. Dr. ARBORE ALESSANDRO has received several awards for the contributions to the scientific community. Dr. ARBORE ALESSANDRO major research interest involves Strategic marketing and value management; customers' adoption of new technologies; competitive dynamics in the telecommunications industry..
Research Interest
Strategic marketing and value management; customers' adoption of new technologies; competitive dynamics in the telecommunications industry.
Publications
-
"Competitive Strategies. Managing the Present, Imagining the Futureâ€, Palgrave Macmillan, 2013 (con E. Valdani)
-
“Loyalty Program Structure and Consumers’ Perceptions of Status: Feeling Special in a Grocery Store?†(con. Z. Estes), Journal of Retailing and Consumer Services, 2013
