Chizzoli Cristian
Lecturer
Department of Marketing
Bocconi University
Italy
Biography
Dr. CHIZZOLI CRISTIAN is affiliated to Department of Marketing, Bocconi University, where Dr. CHIZZOLI CRISTIAN is currently working as Lecturer. Dr. CHIZZOLI CRISTIAN has authored and co-authored several national and international publications and also working as a reviewer for reputed professional journals. Dr. CHIZZOLI CRISTIAN is having an active association with different societies and academies around the world. Dr. CHIZZOLI CRISTIAN made his mark in the scientific community with the contributions and widely recognition from honourable subject experts around the world. Dr. CHIZZOLI CRISTIAN has received several awards for the contributions to the scientific community. Dr. CHIZZOLI CRISTIAN major research interest involves Strategic Marketing, Consumer Behaviour, Communication and Advertising, Digital Marketing..
Research Interest
Strategic Marketing, Consumer Behaviour, Communication and Advertising, Digital Marketing.
Publications
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(con B. Busacca, D. Raccagni), Customer Value Analysis - Problems and Applications, Egea (2014);
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(con G. Miniero, A. Pate), "The impact of product placement on brand equity", Finanza Marketing e Produzione, Special Issue "Marca e Brand Management: tendenze evolutive e prospettive di ricerca - Parte 2", 2013;
