Estes Zachary
Associate Professor
Department of Marketing
Bocconi University
Italy
Biography
"Dr. ESTES ZACHARY is affiliated to Department of Marketing, Bocconi University, where Dr. ESTES ZACHARY is currently working as Associate Professor. Dr. ESTES ZACHARY has authored and co-authored several national and international publications and also working as a reviewer for reputed professional journals. Dr. ESTES ZACHARY is having an active association with different societies and academies around the world. Dr. ESTES ZACHARY made his mark in the scientific community with the contributions and widely recognition from honourable subject experts around the world. Dr. ESTES ZACHARY has received several awards for the contributions to the scientific community. Dr. ESTES ZACHARY major research interest involves Language and cognition in consumer behavior and marketing, Applied research: brand extension, brand names, hybrid products, product attributes and choice. ."
Research Interest
"Language and cognition in consumer behavior and marketing, Applied research: brand extension, brand names, hybrid products, product attributes and choice. "
Publications
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Estes, Z., Verges, M., & Adelman, J. S. (2015). Words, objects, and locations: Perceptual matching explains spatial interference and facilitation. Journal of Memory and Language, 84, 167-189.
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Streicher, M. C., & Estes, Z. (2015). Touch and go: Merely grasping a product facilitates brand perception and choice. Applied Cognitive Psychology, 29, 350-359.
